Sassi”, traditional local products, a unique atmosphere and light: Chervò's new spring–summer 2020 collection was inspired by Matera, the third oldest city in the world, now a recognised Unesco World Heritage site and the European capital of culture for 2019. The setting for books and used for location shots in many films – from Roberto Rossellini's "Garibaldi" to the more recent "James Bond: No Time to Die", to Pier Paolo Pasolini's "The Gospel According to St. Matthew", or the highly acclaimed "The Passion of Christ" with Mel Gibson – Matera is also world famous for being a city that people fall in love with when they visit, and one which is hard to forget. This is how Chervò found the inspiration for its fashion for the spring-summer season – from this captivating destination. Top-quality clothing and accessories, made from durable fabrics, with bright colours that even include a hint of neon and vivid, creative patterns: just as in Matera time appears to stand still, so does this collection, captivating with its timeless charm. The perfect garments to combine your passion for golf with your free time.
BRIGHT COLOURS, FLORAL PATTERNS AND ECOLOGICAL FABRICS FOR HER.
For women, the colours for summer go from very light blue, which can also be combined with a brighter blue, to different shades of red: coral, cyclamen and bright red. A shade that is inspired by the famous and appreciated Senise Igp pepper, "the red gold of Basilicata", a product similar to chili pepper with its elongated and narrow shape and, obviously, for its intense red colour, but which is actually much sweeter, with a lower water content and rich in vitamins. But for her Chervò has also created a line of patterns to go beyond classic solid colours. In this case, we find striped trousers and skirts in perfect navy style or gingham checks or watercolour houndstooth.
There are also polo shirts, shorts and accessories that are tinged with floral motifs with impressionist pictorial features. Some of the garments in the Women's collection are made with special COMFORT technology so as to guarantee maximum freedom of movement and a feeling of well-being in every situation: yarns and elastic fabrics for garments that hug the body harmoniously and without constraints to provide support on the golf course. Or with Bio-Based Dry-Matic®, an ecological fabric, made with a plant-based fibre obtained from castor oil: this bio-generated polyamide fibre has better functional properties than polyamide obtained from petroleum, such as greater elasticity and resistance of the fibre, lighter specific weight, faster absorption and evaporation of humidity, high bacteriostaticity and better heat regulation.
HIGH-TECH MATERIALS AND FLORAL MOTIFS FOR HIM
The men range by Chervò focuses on more classic colours – such as navy, black and blue – without overlooking that touch of "summer" which everyone sooner or later gives in to. And so, here also for him there are pink or tartan trousers (still boosting dark tones but brightened up with white) and orange polos to combine, perhaps, with light blue bermudas. Timeless dark sleeveless jumpers that can be brightened up by teaming with a yellow polo shirt.
For the man golfer this year, shorts with floral motifs are the essential look. However, the real added value of the men's collection, as for our women's clothing, is the choice of materials. For summer 2020 Chervò has chosen SunBlock® technology which, thanks to an innovative titanium-based filter against ultraviolet rays, offers high protection against UV-A and UV-B rays. In addition, the knitted structure fabric has a draining effect, for faster drying of sweat and water.
TO BE ON TREND WHILE KEEPING SAFE: MASKS AND BANDANA MASKS
Great news for 2020 – protect your health and that of others while staying on trend: our masks in technical stretch fabric offer maximum comfort and functionality. Thanks to the ergonomic construction and the shape with raw cut, Chervò guarantees excellent adherence to the face: a product that can be machine washed at 60 degrees and equipped with an internal lining in stretch polyamide jersey.
Chervò creates masks in many patterns: as well as polka dots, there is the "impressionistic" style texture for her and the "mimetic print" for him. In addition to masks, Chervò has also studied another product: the bandana mask. . Made of technical stretch fabric, it lends itself to multiple uses, such as a mask, bandana or neck warmer. Washable at 60° and reusable, the internal lining is again in stretch polyamide jersey.
