Chervò Spring/Summer 2025: "Be Lucky" and golf's new style frontier
When it comes to style and performance on the green, Chervò remains the gold standard. For the Spring/Summer 2025 collection, we're proud to present the "Be Lucky" theme, a tribute to positivity and luck that connects the world of golf with everyday life. In this new line, good-luck symbols join innovative technical materials—such as polyamide and elastane blends renowned for their breathability and elasticity—to create garments with a unique, enticing style. Let's discover the stars of the new collection together!
Men's golf wear for Spring/Summer 2025, combining sporty style, sophistication and good-luck symbols
The Chervò men's collection draws inspiration from the events of the 2023 Ryder Cup in Rome, celebrating the pursuit of happiness and self-discovery that golf can provide. In the garments, good-luck symbols—like horseshoes, Neapolitan horns and four-leaf clovers—appear in details and prints, becoming fully fledged style charms. More than just embellishments, these symbols bring deeper meaning too: eagles symbolise strength and freedom, while owls represent wisdom and sound judgement.
An online tribute to the 2023 Ryder Cup in the year of the 2025 competition
Choosing one of Europe's most prestigious golfing events as a source of inspiration was no coincidence: the Ryder Cup represents the passion, challenge and team spirit that drive this sport. Chervò seizes this positive energy, transforming it into a narrative centred on joy. Each garment is testament to the importance of improving ourselves and pursuing happiness both on the golf course and in everyday life. The versatile styles featured in the collection are also perfect to wear to casual occasions, allowing for a whole host of pairings.
Good-luck symbols and exclusive designs
Each of the good-luck symbols appears in the form of small graphic details or subtle embroideries, designed to accompany the golfer in their pursuit of authenticity and success; it's with the positivity that we bring to the course and life as a whole that we attract good luck. In addition, the collection offers a range of outfits suitable for social events and informal get-togethers, allowing golfers to shine in any setting.
Colour palette: sporty and sophisticated
One of the most interesting aspects of the men's collection is the colour palette, designed to combine sporty style and sophistication: from trousers in highly versatile natural and neutral tones to lightweight jackets and polos in more vibrant hues, in keeping with that dynamic spring/summer spirit. Each garment is made with innovative technical materials to ensure comfort and exceptional performance with every swing. Beyond the clever combination of colours, Chervò also explores surprising relationships between material and form, creating a visual language that speaks as much to expert golfers as it does to beginners in the sport.
Not only do the garments turn heads with their colours, but with silhouettes designed to flatter the figure while delivering a functional aesthetic. Polo shirts feature contrasting collars and stylish details, giving a timeless classic a modern twist. Lightweight jackets with water-resistant technology not only meet practical needs, but combine elegance and practicality too. Each piece forms part of the interaction between sport and fashion, incorporating sportswear into the concept of sophisticated modern living, in perfect keeping with the desire to tell stories of unforgettable moments and success on the course.
Women's Spring/Summer 2025 golf collection: modern elegance and a touch of magic
The Chervò women's collection for Spring/Summer 2025 celebrates the joy and luck associated with golf while emphasising the feminine charm and elegance that has always set the brand apart. The idea is to convey a sense of happiness and positivity, reflected in each and every style and design choice. Iconic symbols from Neapolitan tradition take pride of place, each of which evokes a certain aspect related to luck and beauty.
Good-luck symbols and Italian tradition
Four-leaf clovers evoke hope and success, horseshoes encapsulate positive energy, and Neapolitan horns meld tradition and modern charm in a winning style combo. On this stylistic journey, Chervò remembers the importance of inclusivity, including options in the collection adapted to golfers' varying needs. Not just elegant silhouettes, but easy-to-wear garments that stray from classic sportswear stereotypes. T-shirts and trousers are designed to offer practicality without compromising on style, providing ample freedom of movement during play. Certain pieces boast reversible designs, offering extra versatility to those with a penchant for creating unique outfits. More than just a style choice, this attention to detail guarantees exceptional performance with every swing. With dresses that meet both style and technical needs, Chervò establishes itself as a pioneering brand capable of bringing a modern, accessible spin to golf wear.
The perfect balance between glamour and functionality
Alongside good luck-inspired motifs and textures, the women's collection centres on relaxed, sophisticated fits that ensure maximum freedom of movement during play. Breathable, lightweight technical fabrics keep temperatures at the right level, even on hot days; elegant, feminine details, including subtle slits and sophisticated trims, give the garments a healthy dose of glamour and modern charm.
Symbolic colour and sophistication
Taking centre stage is Chervò's iconic green, accompanied by tones of blue and white that lend freshness and sophistication. This colour palette works effortlessly with a whole host of combos, making every outfit versatile and suitable for different occasions, from the green to exclusive events.
Be inspired by the power of luck
With its "Be Lucky" theme, Chervò's new Spring/Summer 2025 collection invites us to enjoy golf and everyday life with a positive outlook, open to the endless opportunities life provides. Both collections, inspired by the 2023 Ryder Cup with its symbols of happiness and self-discovery, combine modern elegance and Italian tradition; each garment is designed to accompany golfing enthusiasts on a journey dedicated to style, comfort and—of course—good luck.
More than just a style statement, each piece encapsulates a set of values: friendship, respect and fair competition. The advertising campaign accompanying the launch of the "Be Lucky" collection uses the image of successful athletes and golf enthusiasts in friendly social scenarios to emphasise how the game represents not just a personal challenge but an opportunity to establish meaningful relationships too. Here, the coming-together of sport and socialising among peers is conveyed in the best way, making Chervò garments style icons that transcend the course and enrich everyday life.
For any details and to be amazed by Chervò's new line, explore the Spring/Summer 2025 collection now!
Let your next golf competition be about style, performance and—most importantly—good luck!
