From dawn to dusk: Chervò’s FW25 collection embodies the true spirit of golf
As the sun slowly rises over greens still covered in dew, a feeling of freshness and renewal fills the air. It’s dawn—a moment when the world holds its breath, ready for another memorable day on the golf course. This very poetry is what Chervò has masterfully translated into its new Fall-Winter 2025 collection.
Through a visual and emotional narrative, this clothing line tells a story every golfer knows by heart: from dawn to dusk, each moment holds its own soul, every part of the day is a feeling to wear.
The story behind the looks
Chervò’s FW25 collection comes to life through four chromatic moods, each one linked to a specific moment of the day:
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MORROW captures the stillness of dawn with shades of Timeless Navy, Misty White, and Shadow Blue, evoking freshness and the awakening of the senses. The tones are crisp, almost crystalline—ideal for facing the early hours with relaxed elegance and vibrant energy.
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ZENITH celebrates the peak of the day with Zen Green and Crispy White—colors that reflect the energy and purity of the midday sun. The pieces in this palette convey a refined vitality, perfect for embracing the game’s intensity at its brightest.
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MERIDIAN gently leads into the late afternoon with soft tones of Sunlight Beige, offering serenity and composure. It’s the moment of pause, when the course becomes more intimate and relaxed, and quiet elegance takes over.
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DUSK, finally, wraps up the day with hues of Dusk Flame and Misty White, evoking a sense of elegant closure. These rich and sophisticated tones capture the poignant beauty of sunset, suggesting calm satisfaction and reflective depth.
Each color palette is not just a stylistic choice, but a genuine and heartfelt representation of the emotional experience of golf.
Where innovation meets aesthetics
Chervò’s FW25 collection does more than captivate with its refined aesthetics—it directly meets the needs of today’s golfer through the use of highly innovative, high-performance materials. Chervò has integrated advanced textile technologies, such as thermo-active and water-repellent fabrics that regulate body temperature and ensure ideal comfort, even in harsh weather conditions.
The garments are designed with a strategic layering approach, offering lightness and freedom of movement without ever sacrificing warmth or wind protection. The fusion of functionality and design allows golfers to express their personal style while approaching every swing with confidence and ease.
From technical outerwear that retains body heat to ultra-comfortable stretch trousers, every piece in the collection is a perfect blend of technological innovation and tailored elegance. The goal? To guarantee flawless performance while always preserving the brand’s iconic style.
The True Spirit of Golf
"The True Spirit of Golf" is more than just a slogan—it’s a philosophy of life that Chervò embraces with passion and authenticity. The FW25 collection invites every player to rediscover the passion, precision, and presence that make every round not just a sport, but a deeply personal connection with oneself and nature.
Chervò reminds us that golf goes beyond the boundaries of the course—it becomes a way of being and expressing oneself. Wearing the FW25 collection means choosing to live every moment with style, comfort, and awareness, celebrating the silent and evocative beauty of a day spent outdoors, in harmony with the natural rhythm of the seasons and the senses.
This is how Chervò FW25 masterfully captures and conveys the true spirit of golf: from dawn to dusk, from the first tee to the final green.
