Chervò presents its new Official Website: Chic & Tech style-oriented design and technology.
Chic & Tech. This refers not only to the garments, but to the e-commerce experience whose design and “engine” have been fully updated with a very specific goal in mind: to provide our users with an even better browsing and shopping experience. Storytelling by Chervò.
A CONSTANT EVOLUTION
We have therefore designed and built our new online shop; version 2.0 of our digital showroom that has always been at the forefront and one of the most advanced in the world of golf. It constitutes part of the brand’s constant evolution project which began last November with the launch of the new blog. Editor’s note: #Staytuned…
AN ESSENTIAL, USER-ORIENTED DESIGN
The new e-commerce website offers a true brand experience. The mobile-first design-based website has been designed primarily for smartphone and tablet use - the tools preferred by the majority of our visitors - and therefore boasts a minimalist, essential design. The garments themselves are the focal point of the website, whilst the Chervò experience is packed into every detail to ensure a fluid yet intuitive site navigation. The product menu is divided into three main levels - menswear, womenswear and technologies - each with their own categories and subcategories. These were established as part of an in-depth analysis of our users’ search and purchase preferences, thus enabling the users to enjoy an even more familiar platform and freely navigate the site in an unhindered manner.
FOR THE CHERVÒ STORY TO BE TOLD, THE RIGHT MIX OF INTUITION AND ENTERTAINMENT IS REQUIRED!
As we wanted our garments to be the main feature of the new Chervò e-commerce site, the product pages definitely deserve a mention. The layout has been completely updated: the pages boast large images that can be cropped or enlarged to view the product’s details, in addition to an in-depth product description containing specifics regarding the production technologies used, the performance and the care instructions. This will certainly allow for a more informed shopping experience, together with a simple yet stress-free enriching and informative site navigation. However, a great narrative cannot be solely based on the product; for this reason, various new content, editorials and lots of storytelling can be found on the brand-new Chervò website. We want our style and innovation-based story to be conveyed online too: the true essence of Chervò.
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