Where a Mediterranean soul meets the Italian spirit: the inspiration behind the Chervò Spring/Summer 2021 collection
A fresh and dynamic new line of clothing, designed with the warmer months in mind and not just golf.
This year, more than ever, we want to showcase our Italian roots and let the sun shine on all our activities and passions. We want to communicate in the best way we know how: by letting our creations speak for themselves. The golf experience is synonymous with beauty, uniqueness, contact with nature, sharing emotions, socialising and respecting the rules. These are the values in which we believe and find inspiration. For over 40 years, the Chic&Tech vision - i.e. attention to style and respect for nature - has guided our brand. And today, these values have once more driven us to create an unmissable new line of high-quality, eco-friendly and long-lasting garments for both golf and leisure. Our product philosophy shines through the Spring/Summer 2021 collection: where elegance and comfort meet the culture, colours, climate and nature of the Mediterranean Sea. The aim is to offer a refined yet technical clothing range, able to convey the positive emotions in which we are all very in much need - more than ever - right now. As stated by Peter Erlacher - the brand’s Co-Founder and Creative Director: “Chervò is not just about golfing, it’s a way of life”; however, not everyone interprets it in the same way. In fact, for the Spring/Summer collection, we have created three colour themes in order to give each customer the chance to find their own rhythm and choose the shades and patterns on which they have set their hearts. We have summarised them below... be prepared to get inspired!
“SPORT & PASSION”: ELEGANCE IN MOTION
Navy blue, red and white: the classic and timeles “Sport & Passion” shades. Introducing the theme chosen to best encapsulate the Ryder Cup-promoting garments, in addition to those selected for the Ryder Cup 2023 license. We are eagerly and proudly anticipating 2023 as it will be the year in which we will host this ultra-prestigious golf event in Italy, 12 months later than originally planned, due to the Covid outbreak. The use of colours, graphic lines and details meld to create a sparkling, refined and charismatic mix, reminiscent of the fabulous 60s. The sporty heritage of that iconic and timeless period is swung back into the spotlight, to add a stylish touch to this major international sporting event.
WATERFRONT COLOURS: VERSATILE HUES
The evocative Waterfront Colours palette takes its inspiration from the poetic shades of the Mediterranean Sea and its luxuriant coastlines. Light Blue, Mauve and Aquamarine refresh the Chervò look, channelling a refined, elegant style for him and a sensual, romantic allure for her. These garment, fabric and colour combinations will help you stand out on the green, under the first warm spring rays or while you sip your drink at your favourite club house, watching the sun dip below the horizon. You can count on us: whether alone or with your significant other... you will get noticed.
DIVA&GENTILUOMO: REFINED DETAILS
Whilst toying with the Diva&Gentiluomo theme, we became inspired by the desire to create an impeccable style that fully embodies the Chervò Chic&Tech vision. The women’s collection features enhanced unique and elegant patterned details, by contrasting classic black and white shades with refined almond and warm grey nuances. For the men’s range, on the other hand, we have gone for a technical yet chic look: distinctive patterned prints that boast various shades - earth colours teamed with ink blue and white - and are inspired by the micropatterns featured on gentlemen’s ties. Difference-making details to make a difference.
Watch the video of the new collection
Head over to our site now for a sneak preview of the new men's and women's collection! Plus, don’t forget to subscribe to our Chervò newsletter to be updated on our latest products and news.
